Drs. Mireille Liong; Ecommerce Digital Nomad and Pioneer in Equal Hair Rights
Drs. Mireille Liong is an award-winning author, e-commerce expert, and photographer. Born in the Netherlands, raised in Suriname, and honed in Brooklyn, she is a pioneer in the global fight for equal hair rights.
With her books Kroeshaar, Wat je moet weten en meer (Kinky Hair, What You Need to Know and More)—the first Dutch-language work on kinky hair care—and Going Natural: How to Fall in Love with Nappy Hair, Liong redefined the conversation about Black hair and laid the foundation for an international movement centered on self-acceptance and equal hair rights.
This led to platforms like Kroeshaar.com and Going-Natural.com (a community of 80,000 members), exhibitions such as BAD Hair Uprooted, and the lifestyle platform What Naturals Love, culminating in the annual Hair & Fashion Show. Her documentary BAD Hair Uprooted reveals globally the profound physical, psychological, and economic consequences of unequal hair rights.
Today, Liong combines her entrepreneurship with a life as a digital nomad. Through Kroeshaar.com, she markets fashion and hair products while organizing exhibitions worldwide and working in Africa on new projects and a sequel to her documentary.