Hairstyle by Diana Neiman – Hair Product: Silky Shea Hair Butter
Did you know that those intricate kwikwi ba figures that were braided into frizzy hair during slavery indicated escape routes? Or that Ma Pansa braided rice seeds into her hair so that her people, the Maroons, would always have something to eat, no matter where they ended up?
That's how special frizzy hair is. With no other hair type would this have been possible. There is no other hair type in which cornrow braids stay in place so naturally. Frizzy hair is literally intertwined with our roots.
At a time when our hairstyles were considered offensive, vulgar and flashy, we spoke a secret language with our hair and braiding techniques that fortunately escaped the outside world. Unfortunately, ever since, kinky hair has suffered under slavery, just like the enslaved themselves, and the consequences are still clearly visible today.
Despite spending nine times as much on hair products as other ethnic groups, Black women disproportionately, 73%, suffer from hair breakage and hair loss. The main cause of this is chemical defrizzing and the addition of weaves and faux braids, mainly because natural kinky hairstyles, even in this new millennium, are still not fully accepted. Not in schools and not in the corporate world.
Dreadlocks, cornrows and afros, all very natural hairstyles that go with kinky hair, are all stereotyped and labeled as unprofessional or worse. Dreadlocks stink, cornrows are for criminals and afros are for militants.
Going Natural Hair Care understands better than anyone that this frizzy hair does no good. That beautiful hair can only flourish when the society in which it is rooted has a beautiful, healthy, clear and realistic image of the hair type.
In addition to providing the best hair products, Going Natural Hair Care also does everything it can to help eliminate negative stereotypes about frizzy hair. Healthy hair simply requires a healthy mindset.
To help Going Natural Hair Care in its quest to help afro hair flourish and dispel outdated stereotypes about Black hair, we're asking you to post your own creative empowerment hairstyle and give it a name.
The winner will not only receive a free package of Going Natural Hair Care products that can be picked up at one of the Dio branches. The most beautiful hairstyle will be featured on kroeshaar.com, going-natural.com, our facebook fan page and the Dio fan page!
People, women but also men, who live in the Netherlands or the Antilles, can also participate! If you are the winner, the package will be sent to you.
This promotion runs from June 11 to June 29, 2016.
To get you in the mood!!!!